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An in-house role as a generalist designer focused on UI/UX
The Client
Deliverables
Timeline
Software
Web & App Design
As the designer, I enhance the user experience on our app and website for B2C and B2B audiences. I translate senior management's conceptual ideas into practical solutions by conducting research, prototyping in Figma, and collaborating with developers to implement changes in the app and build new web pages using Webflow.
Point of Sale Material Design
As a member of the studio team, I actively participated in a complete point-of-sale overhaul in the spring of 2023, aiming to enhance clarity in the congested retail space. Despite the growth of digital communication, traditional POS materials remain essential for engaging shoppers in the retail environment.
Animation
A key aspect of my role is creating animated video content for stakeholders, including brands, shoppers, and retailers. I collaborate closely with Jisp's videographer, scriptwriter, and marketing team to design, structure, and storyboard the content to shape the narrative. As the designer, I ensure the delivery of effective and visually compelling solutions.
Case Studies
Validating and demonstrating Jisp's impact is crucial to the business. I achieve this by providing case studies to our premium brand partners, retailers, and fascia groups such as Nisa, Premier, and Booker. My role as a designer is to transform data into visually engaging and easily digestible content, ensuring it effectively communicates our value to stakeholders.
Social Media
Social media continues to be an effective means of engaging with B2C audiences. I support our marketing team by creating and supplying assets and content across platforms including Instagram, Linkedin, TikTok and Facebook.
Project wrap-up
I have evolved into a multidisciplinary designer at Jisp, honing my skill set in the Adobe Creative Suite, Figma, Insider, Webflow, alongside more traditional printing methods. I refined my collaboration skills by working closely with colleagues across the organisation, tailoring my design approach to effectively engage diverse audiences, including consumers, retailers, and brands.