Intention

I began this project by setting clear objectives for what the landing page needed to achieve. These were: Inform brand decision-makers about Jisp’s NPD and explain the effectiveness of the solution. Frame the problem the solution addresses: fragmented data, retailer disconnect, and limited visibility into consumer behaviour. Build confidence in the offering by showcasing meaningful results and demonstrating the effectiveness of the solution.

Process

I collaborated closely with our Head of Sales and Marketing to build the copy for the landing page. This process served as valuable research, helping me better understand the challenges our sales team faced when presenting the product. Using these insights, I created an initial wireframe to establish the structure of the page, followed by a Figma prototype for internal review and feedback.

Feedback

We reviewed the initial prototype and identified a key issue: the problems our solution addressed needed to be communicated much earlier on the page. This led me to restructure the wireframe, bringing the core challenges and value proposition closer to the top to immediately capture the attention of potential partners.

Outcome

With the feedback implemented, I delivered the final landing page in Webflow. This included building the full page layout, optimising it for performance and responsiveness. After launch, the page was used by the sales team as a direct outreach tool to introduce the NPD solution to prospective partners. Early results showed increased engagement from recipients, with improved click-through rates and stronger interest in follow-up conversations.