Developing the landing page for Jisp's NPD solution

NPD (New Product Development) is Jisp’s solution for introducing emerging brands and products to the UK convenience market. I was tasked by the sales team to design and build a B2B-facing landing page in Webflow that clearly communicated the value of the product to prospecting partners.

The Client

Jisp

Deliverables

Webflow landing page

Timeline

April 2025 - May 2025

Software

Figma, Webflow
Jisp NPD Hero Image

Intention

I began this project by setting clear objectives for what the landing page needed to achieve. These were: Inform brand decision-makers about Jisp’s NPD and explain the effectiveness of the solution. Frame the problem the solution addresses: fragmented data, retailer disconnect, and limited visibility into consumer behaviour. Build confidence in the offering by showcasing meaningful results and demonstrating the effectiveness of the solution.

NPD Webpage Project Image

Process

I collaborated closely with our Head of Sales and Marketing to build the copy for the landing page. This process served as valuable research, helping me better understand the challenges our sales team faced when presenting the product. Using these insights, I created an initial wireframe to establish the structure of the page, followed by a Figma prototype for internal review and feedback.

NPD Webpage Project Image

Feedback

We reviewed the initial prototype and identified a key issue: the problems our solution addressed needed to be communicated much earlier on the page. This led me to restructure the wireframe, bringing the core challenges and value proposition closer to the top to immediately capture the attention of potential partners.

NPD project Image

Outcome

With the feedback implemented, I delivered the final landing page in Webflow. This included building the full page layout, optimising it for performance and responsiveness. After launch, the page was used by the sales team as a direct outreach tool to introduce the NPD solution to prospective partners. Early results showed increased engagement from recipients, with improved click-through rates and stronger interest in follow-up conversations.

NPD Webpage Project Image
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