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Rebrand and visual identity for a podiatrist business
Practice Resilience is a podiatry clinic based in Hampshire. I was commissioned to create a rebrand that would align its visual identity with its core values of professionalism, trust, and care. The result was a refined logo suite, colour palette, and supporting visuals that reinforced the clinic’s credibility while creating a more modern and approachable brand presence.
The Client
Practice Resilience
Deliverables
Updated Visual Identity
Timeline
July 2023 - August 2023
Software
Illustrator, Indesign, Photoshop
Challenge
Practice Resilience had minimally established existing brand identity, making this project a fresh start for the organisation. Understanding the need for a clean yet professional look was crucial in developing the new branding. Additionally, I focused on creating a cohesive visual suite, ensuring that all design elements worked harmoniously, rather than simply delivering a new logo.
Solution
Following an initial consultation period, we developed the logo concept. The client specifically requested a phoenix to symbolise resilience and longevity. To align this with the medical aspect of the practice, we incorporated helix structures representing DNA, seamlessly blending the imagery of renewal with the essence of healthcare.
