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Practice Resilience
Rebrand & Visual identity
Practice Resilience is a podiatry medical practice located in Hampshire. I was commissioned by the organisation to undertake a rebrand that would better align its values with a refreshed visual identity. With the goal of reinforcing professionalism and trustworthiness, I developed a new logo suite, colour palette, and visual identity that effectively conveyed these core principles.
Client
Practice Resilience
Role
Graphic designer
Location
Hampshire
Brief
Rebrand and visual identity for a podiatrist business
What was the challenge?
Practice Resilience had minimally established existing brand identity, making this project a fresh start for the organisation. Understanding the need for a clean yet professional look was crucial in developing the new branding. Additionally, I focused on creating a cohesive visual suite, ensuring that all design elements worked harmoniously, rather than simply delivering a new logo.
What was the solution?
Following an initial consultation period, we developed the logo concept. The client specifically requested a phoenix to symbolise resilience and longevity. To align this with the medical aspect of the practice, we incorporated helix structures representing DNA, seamlessly blending the imagery of renewal with the essence of healthcare.
